| Boomja™ Powered Authoritative Directory Advantages | | Problems & Limitations of Pay-Per-Click Advertising |
Campaign Results Are Guaranteed
We guarantee more clicks than any possible PPC
campaign cost for your market. | | Content Network Click Fraud Hits 28%
Up 10% on major content networks since 2006
according to ClickForensics.com. |
Unlimited Branding Opportunities
Strategically display your ads and brand on every page
and search result – with no competition! | | PPC Management Fees Can Be Up To 25% Of PPC Budget
PPC management is time consuming and expensive. |
Unlimited Clicks At No Additional Cost
Generates a perpetually increasing flow of
high quality leads. | | Seasonal PPC Increases On Shopping Engines
Shopping engines do this to counter increases on Google AdWords and Yahoo! Search Marketing. |
Creates A Powerful Industry Resource
Able to attract, engage and continue to return customers. | | Limited Keywords For Focused Campaigns
Keywords are limited on ads and you can be penalized
for keywords deemed unrelated to your subject. |
Forges Emotional Connections With Your Brand
Supporting and sharing with your customers fosters
emotional connections way beyond the ability of simple ads. | | Expensive For Competing Categories
Cost-per-click varies on market conditions. Too many
bidders can render a campaign ineffective. |
Higher Quality Leads
Skillfully organizing vast volumes of highly relevant
content generates highly relevant leads. | | Top Position May Be Cost Prohibitive
#1 position may be at a premium, eating up your marketing
budget and hurting your ROI. |
Motivated Team Member Social Marketing
Revenue-sharing editors continue to attract your customers
through many online and offline social channels. | | Billing Errors And Missing Clicks
Clicks may not correspond to visitors – what happened
to these missing visitors? |
Block Competitors
Block your direct competitors from advertising on your
sponsored site. | | Competition Will Increase Costs
Your ad costs increase as more advertisers enter
your market |
Generates Cash Back From Ad Revenues
Enjoy a perpetual revenue stream from complimentary
advertisers also needing to reach your audience. | | Negative Keywords Inflate Budget
Untargeted traffic can lower your keywords’ quality score
and hurt your return on investment. |
List Capabilities
Highly targeted traffic generates valuable marketable lists. | | Easy To Be Outbid
You’ve created your campaign, determined your budget,
and 3 competitors outbid you by lunch time. |
Organic Clicks Are More Credible
Your clicks are generated from highly relevant content. | | Easy To Lose Positioning
You are outbid by increasing competition and your ad
is displayed on page 2. |
Community Involvement
Enable your customers to contribute and share in a
resource that benefits everyone in your marketplace.. | | Quality Score Problems
Google may not like your keywords and you may have
to rework your campaign to improve your quality score. |
No Click Fraud Concerns
You are not paying by the click anymore | | Search Term Abuse
Non-competitors can run programs to identify popular search terms, buy ads in bulk and use your company name in ads. |
Authority Sites Rank Higher
Content from Authority sites rank in the
top 5% of all search engines | | Impression Fraud
Competitors drive down your ad popularity (click rate) using
huge automated searches for your keywords with no clicks. |
Maintenance Free
Perpetual content and marketing growth with litle to
no effort from your business | | Invalid Click Activity
Billed for fraudulent clicks due to deceptive actions of others. |
Attracts Many Quality Linkbacks
Appreciative visitors bookmark, and indexed websites
proudly display the Awards we send | | Improper Geo-Targeting
Wasted clicks by targeting areas where your product or
service is not available. |
No PPC Campaign Management
We manage all website content and marketing. | | Adage Reports: 85% Of All Searchers Ignore PPC
PPC can be ignored by many searchers for a variety
of reasons. |
Creates Online Work Opportunities
Enables people who share a passion for your targeted
market or subject to contribute and earn. | | Ads May Appear On Scraped Or Other Improper Websites
Your ads can appear on sites that may have a negative
impact on your business. |
Continuous Business Leads 
