Combining Human Intelligence and Cutting Edge Classification Technology

Boomja™ software enables individuals and/or teams of permissioned editors to collaboratively organize vast volumes of information on targeted subjects into an unlimited number of intuitive static categories and navigational pathways to help solve problems, foster innovation, and to help people make better informed decisions.

The benefits run far beyond faster and more informative retrieval:

• Provides sustainable structure and updating capabilities to the dynamic and volitile nature of online information.
• Browsing easy-to-scan categories triggers associations and relationships that are not obvious when searching for keywords.
• Browsing in categories provides context within relevant information, and provides immediate access to related content making it easier to discover information about a particular subject. 
• Categorizations provide a road map to guide users through the discovery process - even educate. 
• The ability to subconsciously absorb information from short snippets, as well as subconsciously process the relationships to surrounding information and categories, increases users' cognitive awareness for subject matter as they browse.
• 75% of the people surveyed during a Yahoo! market research project preferred browsing to searching.

• Why do we use people to find, review and organize information?
  Human editors can distinguish concepts and meaning from words that computers cannot. Human editors can also methodically drill through disparate Surface Web as well as Deep Web sources to harvest information relevent to specific situations, strategies and uses.
  
  Search engines have limited to no access to the Deep Web, and have limited to no ability to recognize all the ways information can be of value to people based on keyword and sentence searches.

• Boomja™ harnesses large amounts of information better
  Boomja's advanced technology enables anyone to build and monetize intuitive top-down views of vast amounts of information, strategically organized to help people get their hands around even massive collections of relevant content, including experience and expertise captured in user comments and conversations.  Now users can combine all of the most relevant and potentially useful content available from all online sources and organize it on a subject-by-subject basis into categorizations that give people faster and more usable access to as much relevant information as possible to help them reach more informed conclusions and make more informed decision.
  
  Dynamically generated search results cannot be organized, reorganized or combined with human experience and other information bits to create sustainable assets people can share, enhance, reuse and repurpose.
  
  
• Powerful search engine optimization improves search engine marketing
  Boomja strategically optimizes every imaginable relevant keyword and phrase repeated within each directory to trigger rapid organic growth and optimal search engine results.  Our Authoritative Directory packages create the ultimate search engine marketing tool for advertisers and a create unlimited opportunities for individuals to make money online.

Classification systems are not new. Callimachus of Cyrene is credited with creating an index of all the scrolls in the ancient Library of Alexandria in the third century B.C., organizing them according to a subject taxonomy to help scholars find information.

The University of California, Berkeley's "How Much Information" claims the amount of information pouring onto the Internet each year equals 500,000 times the Library of Congress's 19 million+ print collections. Considering the limitations of computers to think about or even access information the way people can, many Callimachuses armed with collaborative classification technology are going to be needed to harness the exponential growth of information (spread chaotically across the Internet) into reusable and actionable formats - enter Boomja powered search.

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